Your Self-Worth is Your Net Worth
DeDee Cai, founder and CEO of Fit To Profit, is a money/ performance coach and motivational speaker with a dynamic approach to empowering women to achieve financial success without compromising their well-being. As a mother and self-made entrepreneur, DeDee’s life story reflects her mission: to inspire women to realize their true potential, create wealth, and design lives they genuinely love from the inside out. In her signature talk, "Your Self-Worth is Your Net Worth," DeDee explores the vital connection between self-esteem and financial success. With a background in psychology, cognitive science, and holistic wellness, DeDee delves into how deep-seated beliefs about self-worth influence professional performance, earning potential, and the ability to achieve long-term goals. She shares insights into the impact of mindset, emotional intelligence, and self-care as the foundation for business success, offering a blueprint for sustainable growth in both life and business. At the core of DeDee’s philosophy is the conviction that financial prosperity flows from self-empowerment and self-respect. DeDee recounts her personal journey, which involved overcoming feelings of emptiness and disconnection, a journey that eventually led her to a life of purpose, vitality, and resilience. Her transformational moment occurred after a close friend's tragic loss, a moment that forced her to confront her own unfulfilled life and ultimately led her to pursue her true calling—helping women realize their worth, embrace change, and pursue wealth on their own terms. As a passionate advocate for women entrepreneurs, DeDee uses the term "sugar mamas" to describe women who are building wealth and freedom for their families. She believes in taking risks, thriving in uncertainty, and harnessing the power of choice to shape one’s destiny. DeDee's talks inspire audiences to look inward, nurture their well-being, and recognize that their self-worth is the driving force behind their net worth. Through her transformational coaching practice at Fit To Profit, DeDee guides women in optimizing their physical, mental, emotional, and spiritual health, integrating these principles into their business strategies. Her clients benefit from her comprehensive approach, which combines accountability, personalized coaching, and a deep commitment to self-development. DeDee’s workshops and presentations resonate with audiences who are ready to take control of their financial futures by first investing in themselves. In "Your Self-Worth is Your Net Worth," DeDee will cover practical strategies for strengthening self-worth, maintaining personal integrity, and achieving financial goals without compromising on well-being. Her insights will motivate attendees to take actionable steps toward redefining success and valuing themselves, not only as business leaders but as individuals with unique gifts to contribute to the world. Whether speaking to fellow entrepreneurs, mompreneurs, or aspiring leaders, DeDee's message is clear: true wealth is built on the foundation of self-respect, purposeful living, and the courage to prioritize one’s own well-being. Her speaking sessions are known for their warmth, relatability, and transformative impact, equipping attendees with the tools they need to build a life of prosperity and authenticity. Self-Worth Drives Financial Success
DeDee Cai
Founder/ CEO
DeDee Cai is the founder and performance coach of FIT TO PROFIT, a company that utilizes psychology, cognitive science, holistic wellness and business to help entrepreneurs get mentally fit to obtain peak level of performance in their businesses. With over 17 years of experience in running her own businesses in the brick/mortar and health/ wellness industry, DeDee married her love for living an optimal lifestyle, and business to create FIT TO PROFIT. She believes that women deserve to have it ALL. And she’s on a mission to empower women entrepreneurs to create financial freedom and build wealth from the inside out.
Sponsors
Facilitated By
Julie Spear
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